A collaborative studio between University of Cincinnati fashion, industrial, and marketing majors to solve to JC Penneys need for a reusable bag initiative. Project included identifying the need for a corporate stance on sustainability. Research into the major initiatives from a corporate social responsibility standpoint & macro/micro shifts in cultural behavior. Competitor comparisons on marketing and bag design. Research of lifestyle trends, sustainable fabrics, bag design, and how a reusable bag would fit best into the JC Penney store.

Included a multiple presentation to JC Penney executives and UC faculty.

Major role
Trend Presentation- Marley Carrington-Maurer & Laura Burton